In today’s digital world, data is of the utmost value. A study has revealed that the data created has already crossed zettabytes and is going to increase multifold in the coming years. As we have huge amounts of data, innovative minds came up with ideas to put it to good use by analyzing it to search for connections and patterns to help in the development of various new products to make our lives more convenient. The aim is to sift through the large available data and use predictive analysis to obtain insight and predict the product in demand along with guiding business strategies.